Our Short Story


Rozcraft employs approximately 35 crafty New Zealanders to manufacture gifts, souvenirs, maori taonga, interior design items, wool and possum clothing & accessories in their own homes around Rotorua. Roz started the business on her kitchen table in 1976 and continues to run the business today. Roz invents the products herself, either from her own ideas or others suggestions or requests and teaches the team to manufacture them.

Our factory in Rotorua, where six of us work full time is open 9am to 5pm week days and you are always welcome to pop in if you're in Rotorua - we'd love to see you! Don't expect a flashy shop with neon lights - we do have an Eftpos machine nowadays, but we're all about manufacturing. The focus in on absolute quality NZ made products at a price that competes with imported items.

Natural, New Zealand materials are used in our manufacturing process and the range varies massively in price, size and serious-ness! From tiny 3cm kiwi magnets and stickers we sell for $2 to massive plywood 2.4 metre long Kia Ora Signs. 

Pre-Covid the majority of our turnover came from supply to gift shops but at present most of them, especially those at tourist hot-spots like the Auckland Airport are closed or not able to order from us. This means we have lots of specials online as we try to keep all our outworkers in employment.

In the 90's Roz designed and manufactured her first Contemporary Korowai under the guidance of Maori elders from the Rotorua region. These were an instant success with kiwis and lead to us developing a large range of Maori Taonga for individuals, Kapa Haka groups, schools & early childhood centres. Visiting the centres we soon realised how much teachers loved our ideas and resources for decorating classrooms - creating a real natural NZ feel. They also loved our range of NZ craft items - especially when we told them the prices. 44 years creating products means we have plenty of materials to help you bring out your own creative side.

And don't forget the pets and interior design items in the "Your Place" section; pets love natural products! We think you'll find something you like for yourself as well as the pets - designer cushions, blankets and natural wool based products to keep you warm and comfortable.

You can read more about us in Our Long Story